Microsoft is shutting down its video game streaming platform, Mixer, after its growth failed to meet the company's expectations.

The compensation is that they are moving users to Facebook Gaming and partnered streamers will remain partnered as they move to Facebook.
Last month, Microsoft announced it was shutting down Mixer on July 22nd. "It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.". A message from Microsoft on the Mixer shut down explains: “Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. “It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now,” Mixer said in a post today. Spice Up Pumpkin Spice Season With These 7 Custom Starbucks Drink Orders, Microsoft is shutting down Mixer and partnering with Facebook Gaming, © Illustration by Alex Castro / The Verge. “Applying these fan-centric capabilities to new productivity experiences will create immersive ways for Teams to empower people, teams, and organizations to better engage in virtual gatherings at work and school,” says Spencer. reaching 2 billion gamers with its vision for xCloud. This means that many Mixer streamers are looking at Twitch and other services rather than moving over to Facebook. It didn’t matter that Ninja was never able to bring in the same audience on Mixer as he did on Twitch, because it opened the doors for other streamers to receive exclusivity contracts from platforms like Mixer. "We encourage all Mixer viewers to spend their remaining Embers and Sparks to help support your favorite Mixer Partners and streamers.

Join our newsletter to get exclusive freebies and new content right to your inbox. Receive news and offers from our other brands? While Mixer was doomed from the start with both Twitch and YouTube dominating livestreaming, it made its mark on the scene. © 2020 Condé Nast. Mixer announced their shutdown while many streamers were live, leaving them to cope with the news as viewers in their chat shared it with them. Dr Disrespect put aside his usual over-the-top persona, and was reflective after learning about Mixer shutting down. setting up your stream elements using OBS. Photograph: Andrew Lipovsky/NBC Universal/Getty Images, AI, AR, and the (somewhat) speculative future, ✨ Optimize your home life with our Gear team’s best picks, from.

Microsoft isn’t just leaving their streamers with nothing, though. The Surface Duo is not exactly the easiest device to protect, as Microsoft’s bizarre adhesive bumper case attests to. Microsoft is shutting down its video game streaming platform Mixer after its growth failed to meet the company's expectations. Microsoft has given up trying to compete with Amazon’s Twitch. In mid-2019, Blevins and Grzesiek—two of Twitch’s biggest stars—signed exclusive deals to stream on Mixer for undisclosed, likely enormous sums of money. If you’re looking to start your livestreaming career, we’ve compiled some quick steps to get started with Twitch, YouTube, and Facebook Gaming. At the same time, Facebook as a platform, and as a brand, has the charisma of a Hoobastank concert to much of Gen Z, who tend to prefer social media apps like TikTok or Snapchat and Instagram. “We think this is it, and it gives us a great place to launch more xCloud content and give gamers the ability to play from there.”. "Ninja, Shroud, and other top streamers are now free to rejoin Twitch or stream on Facebook Gaming," reports The Verge. This decision came seemingly out of nowhere, with software updates and business decisions coming through the pipeline in the week prior. Despite solid livestreaming technology and top talent acquisitions, including Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek, Mixer has struggled to keep up with competitors Twitch and YouTube. FilterGrade is a digital marketplace for creators. Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program. Microsoft has struggled to reach the scale needed for Mixer to compete with Twitch, YouTube, and even Facebook Gaming which has led to today’s decision. “It wasn’t as much about return on sell, it was about finding a partnership that was the best things for the community and streamers,” Xbox head Phil Spencer told The Verge. However, it sounds like they now have to option to stream elsewhere. “This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming. WIRED is where tomorrow is realized. “I don’t think we’re going to have to wait too long to see the outcome of the collaboration between the two companies to enable this tech for Facebook Gaming viewers,” reveals Spencer. What's Ninja's main skin in Fortnite? PS Plus free PS4 games July news: Fans face longer wait for reveal. Mixer is shutting down its official platform and migrating over to Facebook Gaming; it has been confirmed today by Microsoft. Mixer’s demise isn’t surprising to anyone, but the timing is. The unexpected news was announced today and the closure is happening in just one month: As of July 23, visitors to Mixer streams will be redirected to Facebook Gaming. But now, Mixer is shutting down. Mixer is shutting down, Microsoft partnering with Facebook Gaming By Christopher Livingston 22 June 2020 The news has blindsided many of the platform's streamers. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. Mixer will be remembered as a promising failure. The abrupt shuttering of the streaming service is due to Mixer's failure to draw enough viewers to compete with Twitch and YouTube, according to Xbox head Phil Spencer. newspaper archive. Microsoft has given up trying to compete with Amazon’s Twitch. Ninja, Shroud, and other top streamers are now free to rejoin Twitch or stream on Facebook Gaming. The news has blindsided many of the platform's streamers. Microsoft is partnering with Facebook to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks. “The teams are physically actually close to each other, we’ve been to each other’s offices,” says Spencer. With actual competition against Twitch, companies were more willing than ever to spend money on their biggest entertainers. Then came coronavirus. The surprise reveal comes as Ninja, who has an exclusive streaming deal with Mixer, provided an update to fans on Twitter. When gaming entertainment content leaves Twitch—from streamers’ livestreams to entire esports leagues—viewership tends to plummet. Microsoft’s livestreaming service Mixer will shut down on July 22 and is “teaming up” with Facebook Gaming to give partnered Mixer streams a new home, both companies announced on Monday. Microsoft’s cloud streaming service, Project xCloud, will also find a new home on Facebook Gaming, although we don’t know what that will look like yet. Mixer launched in January 2016 as Beam. © Viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit, while the Mixer service will continue to run through July 22, 2020. Microsoft dropped the revelation on Monday that Mixer is shutting down. Ninja uses the power of Twitter to answer common questions about Fortnite. We’ve seen Microsoft give up on services in the past like Groove Music and partner with Spotify, but that partnership wasn’t exactly super close or meaningful to end users. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries. Why is Mixer shutting down?
Partners like Shroud and Ninja, who left Twitch when they made deals to stream exclusively with Mixer, will "be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible," according to a post on Mixer's blog.